Emails, letters, arguments, speeches — your child will learn to write with purpose, structure and real conviction.

Transactional writing tasks test a completely different set of skills from creative writing — and many children are caught off guard by them. The ability to write a formal letter, a persuasive email or a balanced argument requires structure, register and the ability to anticipate the reader’s position.

These are learnable skills. The Persuasion Clinic teaches them directly.

What examiners want from transactional writing

They want a child who understands their audience. Who knows the difference between formal and informal register and can switch between them. Who can open with impact, build a case logically, use persuasive techniques with intention and close with conviction.

Most children write transactional tasks mechanically — listing points without a sense of purpose or reader. The Persuasion Clinic fixes that.

How it works

Four assignments covering the most common transactional formats found in 11 Plus and independent school exams — letters, emails, speeches and arguments. Four Editor’s Reviews from Joycellyn, each one returned within 48 hours.

What is included

Expert video tutorials on transactional and persuasive writing — format, register, argument structure, persuasive techniques and formal conventions

4 writing assignments with personalised Editor’s Reviews

Video feedback returned within 48 hours of submission

Model answers for every task

Who this is for

Children in Years 4–6 who are confident creative writers but lose marks when asked to write letters, emails, speeches or arguments.

Also excellent for children preparing for independent school exams where transactional tasks are common and heavily weighted.